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2023 Week 30: Product Launches and Limited-Edition Releases

Published July 27, 2023
Published July 27, 2023
Kiki

As July wraps up, we’re seeing a string of exciting collaborations. Panagaia teamed up with Haeckels and C16 Biosciences to create a fully sustainable soap bar. Meanwhile, Fenty Beauty has collaborated with artist and model Jazzelle for two limited-edition sets that play off the model's duality through red- and blue-colored products as a nod to hot and cold products. Benefit has added a “first-of-its-kind fanning mascara” to their already best-selling roster. Here’s what else the beauty industry had to offer this week:RETAILPat McGrath Labs expands its retail footprint beyond Sephora and Bluemercury with an Ulta Beauty launch. The brand will roll out in 200 doors that include the Luxury at Ulta Beauty assortment with a selection of its bestsellers. The full range will debut online in September. According to Global Managing Director Thierry Maman, the brand is experiencing "high double-digit growth."As channels continue to blur, L'Oréal Professionnel hits the shelves of 26 Sephora doors and online with Metal Detox, Curl Expression, Vitamino, Silver, Absolut Repair, and Prolonger franchises.COLLABORATIONS + LIMITED EDITIONS

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